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FOUNDATION GOT YOU
STRESSED?

INTRODUCING SHADE FINDER - YOUR PERSONAL
FOUNDATION MATCH MAKER.

YOUR SHADE FINDER

While our AI-powered algorithm works its magic, answer three easy questions to help us recommend the right foundation type to match your vibe, and ta-da!
Once matched, try-on your recommended shade(s) virtually before you buy and live your best life (now, a little less stressed)!

MEET YOUR MATCH

Find your shade in three easy steps

take 360° selfie image

LET'S GET THIS PARTY STARTED

Take a 360° selfie video hitting all the angles, then hand it over for an AI-powered analysis of your skin tone and undertone.

shade matching image

IT'S THE SHADE MATCHING FOR ME!

Swipe through the results to get introduced to your recommended shade(s)

try on before you get your buy on image

TRY ON BEFORE YOU GET YOUR BUY ON

Swipe through and try on virtually to find the shade you're vibing with most

    THE SHADE FINDER ONLY WORKS ON MOBILE, SO SCAN THE QR CODE TO GET STARTED!

    Skin tone grid

    ALREADY KNOW YOUR

    If you know, you know! Tell us about your skin and what you’re looking for and we’ll show you three flattering options to try on before adding to cart.

    Take the quiz

    Already know
    your shade?

    Shop your shade from one of our best-selling foundations!

    FULL COVERAGE FOUNDATION


    100% Vegan
    Formula

    Matte Finish

    Full Coverage,
    24-hour wear

    Can't Stop Won't Stop Full Coverage Foundation
    BEST SELLER VEGAN TRY-IT ON!

    Can't Stop Won't Stop Full Coverage Foundation

    Full Coverage Foundation

    4.2 2,916
    Color:
    CSWSF07 - Natural
    Select a shade
    CSWSF01 - Pale, 1 of 42
    CSWSF1.3 - Light Porcelain, 2 of 42
    CSWSF1.5 - Fair, 3 of 42
    CSWSF02 - Alabaster, 4 of 42
    CSWSF03 - Porcelain, 5 of 42
    CSWSF04 - Light Ivory, 6 of 42
    CSWSF05 - Light, 7 of 42
    CSWSF06 - Vanilla, 8 of 42
    CSWSF6.3 - Warm Vanilla, 9 of 42
    CSWSF6.5 - Nude, 10 of 42
    Selected CSWSF07 - Natural, 11 of 42
    CSWSF7.5 - Soft Beige, 12 of 42
    CSWSF08 - True Beige, 13 of 42
    CSWSF09 - Medium Olive, 14 of 42
    CSWSF10 - Buff, 15 of 42
    CSWSF10.5 - Medium Buff, 16 of 42
    CSWSF11 - Beige, 17 of 42
    CSWSF12 - Classic Tan, 18 of 42
    CSWSF12.5 - Camel, 19 of 42
    CSWSF12.7 - Neutral Tan, 20 of 42
    CSWSF13 - Golden, 21 of 42
    CSWSF14 - Golden Honey, 22 of 42
    CSWSF15 - Caramel, 23 of 42
    CSWSF15.3 - Almond, 24 of 42
    CSWSF15.5 - Cinnamon, 25 of 42
    CSWSF15.7 - Warm Caramel, 26 of 42
    CSWSF15.8 - Honey, 27 of 42
    CSWSF16 - Mahogany, 28 of 42
    CSWSF16.5 - Nutmeg, 29 of 42
    CSWSF16.7 - Warm Mahogany, 30 of 42
    CSWSF17 - Cappuccino, 31 of 42
    CSWSF17.5 - Sienna, 32 of 42
    CSWSF18 - Deep Sable, 33 of 42
    CSWSF19 - Mocha, 34 of 42
    CSWSF20 - Deep Rich, 35 of 42
    CSWSF21 - Cocoa, 36 of 42
    CSWSF22.3 - Walnut, 37 of 42
    CSWSF22.5 - Warm Walnut, 38 of 42
    CSWSF22.7 - Deep Walnut, 39 of 42
    CSWSF23 - Chestnut, 40 of 42
    CSWSF24 - Deep Espresso, 41 of 42
    CSWSF25 - Deep Ebony, 42 of 42
    Discover

    FULL COVERAGE FOUNDATION


    100% Vegan
    Formula

    Matte Finish

    Full Coverage,
    24-hour wear

    foundation guide

    THE FOUNDATION GUIDE

    Learn how your skin type, preferred coverage, and desired finish can determine your foundation.

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