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HOW WE'RE SUPPORTING
NYX Professional Makeup believes in unstoppable freedom of expression and has long stood loudly for anyone in need of an ally. We’re excited to have partnered with UK Black Pride & Stonewall to walk the talk in the UK and Ireland to support, represent and celebrate the talents of LGBTQIA+ people of colour.
INVESTING IN IMPROVING
'SPACES, PLACES & VISIBILITY'
Together with UK Black Pride, we identified 'Spaces, Places & Visibility' as our focus area, where we both
believe we can leverage our brand strengths and investment to make a difference. Through both ongoing
cash donations and dedication of our brand voice and reach, here's how we want to drive change in this area:
SUPPORTING SPACES & PLACES THROUGH COMMUNITY GRANTS:
THE INSIGHT
Only 25% of survey respondents felt that their local LGBTQIA+ space is welcoming for Black people & people of colour, far less than the 67% of white LGBTQIA+ people, surveyed by LGBT in Britain, who found their local LGBTQIA+ community welcoming.
OUR ACTIONS
Through the Community Action Plan our funding will provide grants for LGBTQIA+ POC owned spaces to ensure they can continue to thrive, with an emphasis on art, entertainment, and music. We'll also dedicate our brand platforms to ensure our community are aware of these spaces.
THE INSIGHT
Survey respondents emphasised that they would like any future events, spaces and services organised by UK Black Pride to be more inclusive (19%), especially of Asian and Asian British respondents, and those living outside London and other major urban areas.
OUR ACTIONS
Through the Community Action plan our funding will provide grants to fund events, spaces and services outside of London and other major urban areas. We will also work to amplify existing UK Black Pride events and programming to reach a larger audience.
INCREASING VISIBILITY THROUGH OUR BRAND VOICE & PLATFORMS
THE INSIGHT
4 in 5 (82%) of respondents said they do not feel represented by LGBTQI+ media in the UK, let alone in the media at large.
OUR ACTIONS
We reaffirm our commitment to support and celebrate the talents of LGBTQIA+ people of colour and are proud to take a number of steps to improve representation. Read on to discover our commitments.
