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MEET MYAIA

FIND YOUR FOUNDATION

Get Personalised Makeup recommendations with a live consultation
where our beauty advisors will help match a product for you.
Virtually Try-On each product during your chat and get
feedback in real-time!

START CONSULTATION

GET YOUR PERSONALIZED MAKEUP LOOK

Want a makeup look personalized for you whenever, wherever? MYAIA, AKA My Artistry Intelligence Assistant, was supplied advanced AI makeup powers by our top NYX Professional Makeup artists who taught her everything she knows. After scanning thousands of selfies, she can identify nine of your facial features to suggest makeup looks and tips that are perfect for you.

AVAILABLE 24/7

TRY BEFORE YOU BUY

Have you been eyeing a lipstick, eyeshadow palette or foundation? Our new virtual try-on tool lets you test different beauty products! You can even pick one of our pro-level eyeshadow palettes. Virtually create a custom eyeshadow look with up to five placements on the inner corner, crease and more. Upload a selfie or use live mode to instantly see how bomb you’ll look in different shades and finishes!

AVAILABLE 24/7

TRY BEFORE YOU BUY

Have you been eyeing a lipstick, eyeshadow palette or foundation? Our virtual try-on tool lets you test different beauty products! Upload a selfie or use live mode to instantly see how bomb you’ll look in different shades and finishes! AVAILABLE 24/7

TRY IT ON

TRY BEFORE YOU BUY

Have you been eyeing a lipstick, eyeshadow palette or foundation? Our virtual try-on tool lets you test different beauty products! Upload a selfie or use live mode to instantly see how bomb you’ll look in different shades and finishes! AVAILABLE 24/7

TRY IT ON

BLOG

Experience the latest Pro artistry trends, beauty news, NYX Professional Makeup collaborations, step-by-step makeup tutorials, and more.

LET'S GO!

BLOG

Experience the latest Pro artistry trends, beauty news, NYX Professional Makeup collaborations, step-by-step makeup tutorials, and more.

LET'S GO!