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MEET MYAIA

FIND YOUR FOUNDATION

Get Personalised Makeup recommendations with a live consultation
where our beauty advisors will help match a product for you.
Virtually Try-On each product during your chat and get
feedback in real-time!

MYAIA

GET YOUR PERSONALIZED MAKEUP LOOK

Want a makeup look personalized for you whenever, wherever? MYAIA, AKA My Artistry Intelligence Assistant, was supplied advanced AI makeup powers by our top NYX Professional Makeup artists who taught her everything she knows. After scanning thousands of selfies, she can identify nine of your facial features to suggest makeup looks and tips that are perfect for you.

AVAILABLE 24/7

Try It On

TRY BEFORE YOU BUY

Have you been eyeing a lipstick, eyeshadow palette or foundation? Our new virtual try-on tool lets you test different beauty products! You can even pick one of our pro-level eyeshadow palettes. Virtually create a custom eyeshadow look with up to five placements on the inner corner, crease and more. Upload a selfie or use live mode to instantly see how bomb you’ll look in different shades and finishes!

AVAILABLE 24/7

CONSULT WITH THE PROS

When in-store visits aren’t available, our beauty advisors are only a call away! Hop on a live video chat with one of our makeup artists to get all your questions answered about our beauty products. They’ll help match your foundation shade, recommend the best lipstick for you and more. Best part? Virtually try-on each product during your chat and get feedback in real-time!

Available Monday - Friday, 9 AM - 6 PM PST

CONSULT WITH THE PROS

When in-store visits aren’t available, our beauty advisors are only a call away! Hop on a live video chat with one of our makeup artists to get all your questions answered about our beauty products. They’ll help match your foundation shade, recommend the best lipstick for you and more. Best part? Virtually try-on each product during your chat and get feedback in real-time!

Available Monday - Friday, 9 AM - 6 PM PST

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BLOG

Experience the latest Pro artistry trends, beauty news, NYX Professional Makeup collaborations, step-by-step makeup tutorials, and more.

SHADE FINDER

Introducing the new shade finder. Once matched, try-on your recommended shade(s) virtually before you buy and live your best life (now, a little less stressed)!

SHADE FINDER

Introducing the new shade finder. Once matched, try-on your recommended shade(s) virtually before you buy and live your best life (now, a little less stressed)!

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